How to Dramatically Increase the Odds Your Direct Mail Gets Opened

If you want to significantly increase the chances of your direct mail offers being opened, follow the 'lumpy letter' strategy. Read about it and view a video with details in this article.

We get a lot of mail. The old fashioned kind - you know, the kind that involves letters, envelopes, and stamps.

Because we get so much mail, we generally sort through while standing over a waste bin - quickly discarding (without opening) the obvious sales letters that we don't want to bother with reading.

A lot of people do the same thing - sort through their mail looking for sales letters to toss without reading.

So if you are sending direct mail sales offers, your first goal is to craft a package that will not get sorted into the trash before it gets opened.

You want your sales letter to be the one the recipient always opens - even if they know it's a sales letter.

You can almost always accomplish that goal by sending 'lumpy' letters.