How to Get Discounts of Up to 90% When Buying Advertising for Your Restaurant

First, keep in mind that the salesperson usually needs to sell you an ad much more than you need the ad. Use this to your advantage.

When I would go into a restaurant to sell an ad I would hear statements like this:

• "We've used up all of our budget for this year."
• "I've spent too much on advertising already."
• "Business is slow. I can't spend anything else on advertising this year."

Then I would say, "Let me make you an offer you can't refuse." Many of the restaurant owners or managers still would not even listen to a price. They would let me walk out the door and never hear a price.

I remember going into one restaurant at 7:00 p.m. one evening. There was not a single customer in the whole place. I talked to the owner about an ad and she said, "I have a policy that I don't do any advertising." It was all I could do to keep from saying, I can see that."

Do some of these statements sound like you? I know you don't have a lot of time to spend with every ad salesperson who walks in, but here's . . ..

How to handle an ad salesperson in 3 minutes and save 90% on your ads.