How to Implement a Highly Lucrative Birthday Marketing Program THAT WORKS!!

Do you cook your own meal on your birthday? Most people don't. Usually they go out to eat at a restaurant, and usually they take a friend. It's actually the #1 dining out occasion. Sometimes it can be quite a large group that ends up spending a substantial amount of money.

If you provide good customer service, you should be one of the places they would want to go on their birthday. But they need to be reminded.

This is why you want to ask for their birthday (just the month and day is good). Then two weeks to a month in advance send them a postcard with for a FREE Dinner for their birthday dinner any time in their birthday month. A headline that has worked well for many of my members for birthday mailings is:

"FREE Dinner, Valued to $10.00, No Strings Attached"