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Promote Your Restaurant with Style by Giving Away Steak Knives... That Cost You Almost Nothing!!
Premiums are a great incentive that don't discount your meals. Premiums are add-ons, like when you go to the gas station and you get a free place setting of dishes with your fill.
Premiums can cost you little because you have the ability to buy in bulk though wholesale distributors. Another example of a successful premium is using genuine freshwater pearl necklaces for $6 a strand. They come in their own gift box, ready to give away. My clients using this promotion run it for the month of February or May and give everyone who makes reservations and mentions the letter or ad a pearl necklace. They also run a couple of ads in local community papers and send a letter to their entire mailing list as well as marketing it in their newsletters.
One client had to re-order pearls from the supplier 5 times to keep up with the demand. He didn't give away any food. They had record sales for the month, $121,000, up 21% from the previous year.
There's no shortage of available premiums from key chains and magnets up to luggage and chef's knives. ( try www.bnfusa.com )
Following, you will find steak knife promo for your Active Customers however, you could easily modify this promotion to send to Lost or Inactive Customers or Non Customers (neighborhood) to get new clients or loyalty members.
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