Many outstanding independent restaurants underestimate the value of their guest experience and it's reflected in their prices. There's a good chance you should be charging more for what you do!
While we know that every market is different, if you really do provide your guests a superior guest experience, you should be charging more, maybe much more, than your mediocre competition.
You and your people work extremely hard for all you do and the experiences you create so don't be timid about recognizing your worth and reflecting it in your prices. This video shows why it's very likely your guests will gladly pay more!
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