The #1 Marketing Mistake Many Independent Restaurants Make

Every independent operator wants to grow their restaurant's sales and profit margins.

The problem is that when most operators set out to build their customer counts and sales volume, they focus on attracting NEW business and ignore their single greatest source for greater future sales - their EXISTING customers.

Virtually all of the most successful and profitable independent restaurants we work with today have the following characteristics -

1. They are in a local market where there are a sufficient number of people who want what they are offering.
2. They have positively differentiated their restaurant from their local competition.
3. Their primary marketing focus is on encouraging greater frequency of visits from their existing customers.
4. They don't spend much, if any, money on traditional advertising.

Don't be afraid to get creative and experiment with your marketing.
– Mike Volpe

To get more repeat business they use birthday clubs, customer newsletters, loyalty programs and other LOW-COST marketing activities.

They also, without exception, have a near fanatical commitment to creating consistent, high-quality dining experiences resulting in greater guest loyalty and naturally occurring (and free) positive word of mouth marketing.

If you are serious about growing your sales, focus on your current customers. Creating MORE loyal guests is the #1 key to building and sustaining high levels of sales and profit.

• 

  Webinar/Podcast

  Discover What Transformed This Restaurant Owner's Life: 27-Hour Workweek, 4 Vacations And $3.9 Million In Annual Sales

  If you've ever wondered what sets apart successful, prosperous Independent Restaurant Owners from those who just continue to struggle no matter what they do (and just how to overcome those struggles), you are invited to a LIVE WEBINAR for the RestaurantOwner.com community.

  • Management
• 

  Article

  Creating Successful Restaurant Loyalty and Purchase Incentives Programs

  If you want to increase your restaurant's revenue without changing your prices, your best options are to attract new customers or get your existing customers to visit you more often. And that means offering deals of some sort to incentivize guests to buy.

  • Customer Retention
• 

  Download

  Restaurant Marketing Planning Calendar

  Today, sales growth doesn't just happen, it requires proper planning and execution! Take control of your marketing plan with this great tool to organize your promotions for the entire year onto a single ...

  • Planning - Tracking

Have a profitable week!

The RestaurantOwner.com Team