Five Steps to Improve Customer Service

1. "They didn't listen to me."

2. "They ignored me."

3. "They didn't do what they said they would when they said they would."

4. "They weren't knowledgeable."

5. "They didn't follow up to make sure I was satisfied."

These are five things your former customers might be saying about your restaurant. You probably didn't hear them because they never told you. They finished their meals, paid their checks and left, for good. But then they shared these five simple statements with their family and friends and anyone else who would listen.

So are you ready to do five things to ensure your customers return to your restaurant and spread positive word-of-mouth advertising for you? It might be as simple as learning and following this five-step circular process: