How to Prepare a Restaurant Business Plan: Business Concept Section

The Business Concept section for a restaurant business plan is one of three primary elements that potential investors will actually read because it answers the question, "What am I investing in?" This section provides an opportunity to create a visual image of your concept in the mind of the reader. This is your chance to get others excited about your concept, enough so that they will ask two more questions, "How much will it cost me?" and "What is my return on investment?"

Investors and bankers, first and foremost, want to be sold on the thought that your business concept is a great idea. They need to be convinced that the concept should succeed in appealing to diners; after all, those reading your plan are diners too.

This section should focus on a detailed description of the concept. There are three components needed in order for your narrative to portray a vivid visual image. First, you should have a detailed description and concept statement. Second, you should provide a sample menu or list of menu ideas; and third, present graphic design layouts or renderings of the restaurant.