Webinar/Podcast
It's Not Just About The Food: How To Ensure You're Providing the Experience Your Guests REALLY Want
** This webinar is for members in the startup phase of their first restaurant, operators of existing restaurants and those who want to expand by adding additional locations and concepts **
One of the most common mistakes made by new restaurateurs is making the food that they serve the primary focus of the startup. While the quality of what you serve is clearly important, it is the execution of the guest experience that ultimately defines success.
In addition, to remain relevant in your local market, restaurants, like all businesses, must innovate and evolve in response to changing market conditions and consumer preferences. This is closely tied to entrepreneurship and there exist many innovation models, tools, and theories.
This webinar will offer a different look at innovation that will help you identify and respond to the experience the customers in your local market want.
Topics:
- Establish strategies to reduce risk when opening a new restaurant
- Identify methodologies for customer discovery
- Create a concept-market fit
- Define the elements of service innovation
- Help to understand the role of the guest experience and emotion
- Offer a process of opportunity through service innovation
- Explore how this process can provide an opportunity for growth & expansion
About the Presenter:
Neil Tarallo
Mr. Tarallo is an active entrepreneur, academic, and consultant with a proven track record of bringing real-world experiences to students, veterans, and corporate/non-profit clients in the classroom, internationally, online, and through seminars. Mr. Tarallo teaches a broad spectrum of entrepreneurship courses for delivery in the classroom and online with a special focus on the practical application of research in real-world situations. He has significant experience developing academic entrepreneurship programs and courses, including centers and institutes, dating back to 1994.
Mr. Tarallo currently a senior lecturer at the Cornell University School of Hotel Administration and has previously served the school as the academic director of the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship.
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