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The Fastest Way to Build A List of People Who Like to Eat Out in Your Community | RestaurantOwner

Marketing

The Fastest Way to Build A List of People Who Like to Eat Out in Your Community
Article

The Fastest Way to Build A List of People Who Like to Eat Out in Your Community

Here's a promotion that's the fastest way to build a list of people in your community who eat out and spend the most! This promotion will also tell you exactly who these people are, where they come from and when they spend the most dining out so you can market to them at just the right time to make thousands of dollars. It's like finding hidden gold in your neighborhood.

This survey has easily generated 100's of thousands of responses for my members. It can be done as an ad in a community newspaper, inserted in a Money Mailer or Val Pack cooperative mailing or as an insert to a weekly community newspaper. If you are looking to build a list of potential customers in your area and your existing customer database it's a great tool.

The survey is created to look like it is done by a market research service called "The Restaurant Survey". Your restaurant is one of the restaurants in the first question, along with all the other restaurants in town. Replies should be directed to a PO Box and/or fax number, not your restaurant. Once you get the replies be prepared to respond with the offer promised. Best if it looks like it came from a third party "Restaurant Survey" company with the same post office box you use in the replies. The "gift" comes in terms of the certificates promised, no strings attached. The business it generates is phenomenal, new customers and long term profits come as a result.

If you are looking at increasing your database it's a great tool.