Menu Smarts From the Start
Everyone knows that the menu is a critical component in any restaurant. But many new operators in particular either underestimate or don't realize the profound effect the menu will have on their profitability.
As a result, many restaurants pay a steep price for menu missteps and missed opportunities when they can least afford it, during the critical first year.
Here's a collection of menu practices that can either hurt or enhance the profit-making potential of your menu.
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