Staffing

Why Your Hiring Isn&##x27;t Working and How to Fix It
Webinar/Podcast
Why Your Hiring Isn't Working
and How to Fix It


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Are the right employees applying to your restaurant? Operators spend enormous time and money attracting guests, yet often underestimate how much recruiting impacts service, consistency, profitability, and growth. When staffing is weak, culture erodes, managers burn out, and guest experience suffers. When staffing is strong, execution gets easier—and results follow.

In today’s labor market, hiring isn’t just a challenge—it’s a competitive advantage. Some restaurants continue to attract great people even when others can’t. The difference isn’t luck. It’s intentional recruiting, a clear employment message, and systems that turn culture, reputation, and employee referrals into powerful hiring tools.

In this webinar, join the RestaurantOwner team to learn simple, proven recruiting strategies used by successful restaurant owners to consistently attract higher quality applicants—even in tight labor markets. You’ll see how recruiting fits into a complete staffing system and walk away with steps you can implement immediately, without added complexity or cost.

What You Will Learn:

  • A simple recruiting framework that aligns attraction, hiring, and culture
  • What’s working now, based on real-world practices from successful operators
  • How to attract better fit applicants, clearly communicate employee value, and avoid common hiring mistakes


About the Presenters:


Why Your Hiring Isn&##x27;t Working and How to Fix It


Sara Nickel Bray

Vice President, Workforce and Business Development

With over two decades of expertise in the industry, Sara brings a wealth of knowledge to her role overseeing strategy and operations. Since joining the team in 2023, she has focused on optimizing efficiencies and solutions for restauranteurs. A recognized workforce and industry expert, Sara regularly tackles pressing workforce and operational challenges. Her initiatives are aimed at achieving operational excellence, elevating guest experiences, and stimulating sustainable growth in the hospitality sector.


Why Your Hiring Isn&##x27;t Working and How to Fix It


Kelli Laube

Product and Training Specialist, RestaurantOwner.com

Kelli brings a strong blend of product expertise and real-world experience to her role supporting operators and partners. She specializes in translating product capabilities into clear, practical training that drives adoption and results. With a deep understanding of day-to-day restaurant operations, Kelli creates accessible learning experiences that build confidence and improve performance. Known for simplifying complex concepts, she helps teams maximize the value of the tools available to them, supporting more efficient operations, better user experiences, and sustained growth.






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Attendee Questions & Comments

Question 1: What was the most valuable idea or insight you received?

Question 2: What is the #1 thing that you will try or do differently because of the webinar?