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Are the right employees applying to your restaurant? Operators spend enormous time and money attracting guests, yet often underestimate how much recruiting impacts service, consistency, profitability, and growth. When staffing is weak, culture erodes, managers burn out, and guest experience suffers. When staffing is strong, execution gets easier—and results follow.
In today’s labor market, hiring isn’t just a challenge—it’s a competitive advantage. Some restaurants continue to attract great people even when others can’t. The difference isn’t luck. It’s intentional recruiting, a clear employment message, and systems that turn culture, reputation, and employee referrals into powerful hiring tools.
In this webinar, join the RestaurantOwner team to learn simple, proven recruiting strategies used by successful restaurant owners to consistently attract higher quality applicants—even in tight labor markets. You’ll see how recruiting fits into a complete staffing system and walk away with steps you can implement immediately, without added complexity or cost.
What You Will Learn:
- A simple recruiting framework that aligns attraction, hiring, and culture
- What’s working now, based on real-world practices from successful operators
- How to attract better fit applicants, clearly communicate employee value, and avoid common hiring mistakes
About the Presenters:
Sara Nickel Bray
Vice President, Workforce and Business Development
With over two decades of expertise in the industry, Sara brings a wealth of knowledge to her role overseeing strategy and operations. Since joining the team in 2023, she has focused on optimizing efficiencies and solutions for restauranteurs. A recognized workforce and industry expert, Sara regularly tackles pressing workforce and operational challenges. Her initiatives are aimed at achieving operational excellence, elevating guest experiences, and stimulating sustainable growth in the hospitality sector.
Kelli Laube
Product and Training Specialist, RestaurantOwner.com
Kelli brings a strong blend of product expertise and real-world experience to her role supporting operators and partners. She specializes in translating product capabilities into clear, practical training that drives adoption and results. With a deep understanding of day-to-day restaurant operations, Kelli creates accessible learning experiences that build confidence and improve performance. Known for simplifying complex concepts, she helps teams maximize the value of the tools available to them, supporting more efficient operations, better user experiences, and sustained growth.
Related Resources:
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An effective hiring system must quickly disqualify candidates who should not continue through the hiring process. Screening out employees early in the process not only improves your chances of hiring only those people that have the attitude, temperament, and characteristics to be a great fit in your ...
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Training Video
Make the Most of Their 1st Day!
Are you missing out on a crucial opportunity to get your new hires off to a great start? Many Independents are! Your employees will never be more open and receptive than when they first walk in your door.
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Download
First Day Checklist
Use a first-day checklist to welcome new hires and introduce restaurant culture and expectations.
Attendee Questions & Comments
Question 1: What was the most valuable idea or insight you received?
Question 2: What is the #1 thing that you will try or do differently because of the webinar?




